Aryan Khan discusses his upcoming streetwear release, his collaboration with his father Shah Rukh Khan, and his directorial venture for a streaming platform

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Because we are an age-agnostic brand, I think we have an interesting balance,” says Aryan Khan
Because we are an age-agnostic brand, I think we have an interesting balance,” says Aryan Khan
In addition to his roles as a co-founder of SLAB and director of the series Stardom, Aryan Khan is also actively involved in expanding the brand’s reach and influence. With his background in cinematic arts, Aryan brings a unique perspective to the creative direction of SLAB, ensuring that the brand’s aesthetic aligns with his own personal style and that of his father, Shah Rukh Khan. The initial capsule collection, which was released with limited quantities, was met with great success. Combining streetwear comfort with luxury refinement, the collection resonated with fashion enthusiasts around the world. Aryan’s thrasher-esque style, along with his father’s iconic image, served as the inspiration behind the designs, creating a unique and sought-after collection. Building on the success of the first collection, Aryan Khan has taken the feedback and suggestions from customers and used them to improve the quality, design, and marketing strategies for the upcoming D’yavol X merch release. This new collection is more extensive, offering a wider range of sizes, including XXL, and specific pieces designed for women. A notable addition to the collection is the introduction of pants, with denim being the standout product. To further elevate the brand’s presence and appeal, Aryan Khan has collaborated with an unexpected partner for the D’yavol X merch release. This collaboration has generated even more excitement and anticipation among fans and fashion enthusiasts alike. As a result, the sales for the new collection have exceeded expectations, with orders pouring in from various countries, including Belgium and Argentina. The positive feedback and global recognition of SLAB’s first collection have been instrumental in shaping the brand’s growth and success. Aryan Khan’s dedication to continuously improving the brand’s offerings and listening to customer feedback has allowed SLAB to establish itself as a prominent player in the luxury lifestyle collective industry. With his entrepreneurial spirit and passion for creativity, Aryan is poised to continue pushing boundaries and making a significant impact in the fashion world. My team and I are always on the lookout for unexpected opportunities. Collaborating with Disney may seem unconventional at first glance, as our brands have distinct natures and styles. However, the fusion of D’yavol X’s slightly edgy and unabashed essence with Disney’s lighthearted and feel-good factor is what sets this collaboration apart. Disney holds a special place in everyone’s childhood memories, and we firmly believe that our brand transcends age boundaries. This partnership allows us to reach a wider audience, which is both a pleasure and a valuable learning experience for us. Working with Disney has given us the chance to witness firsthand the renowned work ethic that people often talk about. It was truly exciting to see the wealth of knowledge our collaborator possesses, which has made my job easier in many ways. Concepts that would have taken me considerable time to grasp were effortlessly understood by him. His presence ensures that our brand maintains a semblance of sanity and respectability amidst the edginess, preventing it from descending into chaos. Our brand thrives on an interesting balance between contemporary thinking and a touch of maturity, thanks to the perspectives brought by both myself and my father. This allows us to align with our collective vision of appealing to and catering to individuals of all ages, from 10-year-olds to 70-year-olds. Both perspectives stimulate creativity in their own unique ways. As the creative director, I am responsible for shooting ads and overseeing photoshoots, heavily involved in the creative aspects. However, when it comes to logistics, I take a step back and trust in the expertise of our director, who meticulously examines every detail, shot, and angle. What lies ahead for D’yavol X? The possibilities are vast, and we are thrilled to embark on this journey. We are currently planning our first experimental event, which promises to be an exciting endeavor. Additionally, we have aspirations to expand into other areas, such as accessories, and continue adding layers of innovation with each new collection.

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