Before signing with On, Zendaya rejected offers from other sports brands

Zendaya, the talented actress known for her role in the hit TV series Euphoria, recently made headlines by announcing her partnership with Swiss athletic brand On. This decision came after she turned down offers from various other sportswear companies, proving that her choice was not made lightly.
In an interview with Vogue, Zendaya opened up about her reasons for selecting On as her partner. One of the key factors that influenced her decision was the brand’s unwavering commitment to inclusivity and meaningful work. Zendaya, who has been an advocate for diversity and representation in the entertainment industry, found a kindred spirit in On’s values.
Excited about the collaboration, Zendaya expressed her eagerness to support On’s initiatives. She recognized the brand’s efforts to create a more inclusive and diverse sportswear industry, and she was thrilled to be a part of it. Zendaya’s involvement in designing a capsule clothing collection for On further showcased her dedication to making a positive impact through fashion.
Interestingly, despite not having a regular workout routine, Zendaya was drawn to On’s sustainable practices and innovative approach to sportswear. The brand’s commitment to sustainability resonated with her, as she has been vocal about the importance of environmental consciousness. By partnering with On, Zendaya saw an opportunity to promote sustainable fashion choices and contribute to a more eco-friendly future.
Overall, Zendaya’s decision to partner with On was driven by a combination of factors. From the brand’s commitment to inclusivity and meaningful work to its sustainable practices and innovative approach to sportswear, On aligned perfectly with Zendaya’s values and aspirations. This collaboration promises to be an exciting venture, with both parties working together to create a positive impact in the world of fashion and beyond.
Zendaya’s partnership with On not only showcases her talent as an actress but also highlights her dedication to using her platform for positive change. By aligning herself with a brand that shares her values, Zendaya is able to amplify her message of inclusivity, diversity, and sustainability to a wider audience. This collaboration has the potential to inspire others in the fashion industry to prioritize these important issues and work towards a more inclusive and sustainable future.
Furthermore, Zendaya’s involvement in designing a capsule collection for On demonstrates her creativity and passion for fashion. As a style icon and trendsetter, her designs are sure to be highly anticipated and well-received by fans and fashion enthusiasts alike. This collaboration allows Zendaya to showcase her unique sense of style while also promoting the values and initiatives of On.

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